Are you new to inbound marketing? Does the sound of it bewilder you? It’s actually pretty simple.
Inbound marketing is a new way to obtain leads and also reach out to loyal customers in the digital age. Inbound marketing brings in visitors, as opposed to traditional marketing, which involves going out of your way to attract potential customers and clients. Using inbound marketing tactics will give your business an appeal that brings in customers.
To successfully execute an inbound marketing strategy, we’re going to provide you with some important tactics to help you drive leads for your auto dealership.
When a potential lead is in the market for a new car, they’re going to scour the internet for ways to inform their decision. That’s where you come in. By providing research tools like vehicle reviews/comparisons, eBooks, and maintenance guides, you’ll drive traffic toward your site.
Before a client decides on their future car, they weigh all of their options so they can find the best deal on a car they actually want. Vehicle reviews are a way to show off the great features that your models have, so the lead is informed and swayed toward buying from you because they found your research content helpful. Potential buyers will actively seek this out, and finding it on your site gives you an advantage.
Once you’ve supplied your potential leads with research materials to help with their decision, a good way to push them in your direction is with incentives. These could be attached to downloadable research guides like eBooks: “Download our free eBook today and receive XX% off your next oil change.”
The incentives are entirely your call, but it’s a smart tactic to drive your potential leads into one of the most important parts of the inbound marketing process: the conversion. You want contact information from your lead, so by using a call to action, a landing page, or an online form, you entice the lead to give you their information in order to get your incentives.
Hosting a blog is a great way to connect to the community you serve. Blogs are essentially free online real estate that you can take advantage of by making it work for you. According to HubSpot, “Companies who blog receive 97% more links to their website.” If this sounds good to you, then you should start blogging immediately to drive more traffic to your website.
The blog posts can focus on a wide variety of topics, such as community events, popular restaurants, or other fun content that people would want to read. Versatility is important because it expands your net.
The great thing about blogs is that you can obtain subscribers. If your subscribers like the posts, they’ll share them and bring in more subscribers who will also share them. Your blog will spread like wildfire, and your digital appeal will increase. This gives you the opportunity to reach out to current and potential customers about certain models you’ve recently gotten in stock, service specials, or incentives to bring people off your blog and into your dealership.
Want to learn more about inbound marketing and how you can make it work for you? Download our FREE eBook today so you can learn the tricks of the trade to drive leads toward your auto dealership.
Thanks for reading,
—Matt Jobs is an Inbound Marketing Copywriter at FullThrottle.