Digital marketing is no longer just for huge national brands. Everyone from international conglomerates to your local plumber uses websites to leverage their business.
Simply having a website isn’t good enough, though. You need to be able to promote and generate traffic to your website for it to be a useful part of your marketing arsenal.
The great thing is that anyone can do this with a little bit of elbow grease and know-how. The bad thing is that everyone is doing it, so it takes expertise and significant resources to stand out in the crowd of websites that your customers are presented with on a daily basis.
Two: More Cost-Effective Than Traditional Marketing Efforts
What business owner doesn’t want to save money on their marketing spend? Traditional channels such as TV, radio, and print are important, but they’re also costly.
Here’s where digital marketing comes in to save the day. According to a recent HubSpot survey, almost 30% of marketers report a lower-than-average cost per lead using digital marketing efforts such as email and social media.
Three: Delivers Conversions
What better way to market to your customers than by helping them to find you when they’re looking for you? But once they get to your website, you need them to convert or take action.
The old adage says that you can lead a horse to water, but you can’t make it drink. In this case, the water is your website and the horse is your customer, and you absolutely can make them drink!
Lucky for you, there’s a digital marketing strategy for that: conversation rate optimization. The goal here is to see how visitors are using your website then improve the customer journey through your website via a series of A/B testing. Once you’re done with A/B testing, you then implement the optimization that did the best to improve conversions.
Four: Generates Stronger Revenues
Traditionally, if someone wanted to buy a good, they had to order it through a catalog they got in the mail or go to a store to purchase it. Today, that isn’t the case. With the rise and use of smartphones, the ability to buy anything from anywhere and have it shipped to your house or ready for pickup in-store is just a button away.
This creates an opportunity to sell to your customers any time they’re ready to purchase, which in turn creates a much stronger revenue stream. According to Google, companies using digital marketing strategies have 2.8 times better revenue growth expectancy. Combine this ability to sell any time with a strong, optimized website and that number increases dramatically.
Five: Facilitates Engagement with Customers
There are 5 main benefits to real-time interaction with your customers:
- Increased marketing effectiveness with precise targeting
- Increased customer satisfaction and experience
- Increased customer retention
- Driving revenue through personalized offers
- Increased cross-selling and upselling rates
Six: Builds and Maintains Brand Reputation
Word of mouth has always been a great tool to generate new business. It relies on your brand to have a solid reputation in the community.
Usually, the best word of mouth comes from satisfied customers bragging about their experience or giving their recommendation to a friend who asks for a solution to their problem. We call these customers brand ambassadors.
In today’s connected world, it’s easier than ever to maintain a healthy brand reputation and create more brand ambassadors. This is where social media plays a key role in your digital marketing strategy. Getting feedback (both positive and negative) in real time allows you to create a better product or service and cater to the needs of your core customers. When you do this, you foster a sense of community among your customers and turn them into ambassadors who go out and preach their loyalty to your brand!
Seven: Take Action
Yes, the title of this post indicates there are six ways that digital marking can help to grow your business. The problem is that just knowing these ways doesn’t make a successful digital marketing strategy; actually implementing these strategies makes a successful digital marketing strategy.
The FullThrottle Auto Dealer Website Platform takes all of the concepts above and rolls them into an easy-to-use, intuitive tool to implement your digital marketing strategies effectively.
Contact us today to find out how our platform works and schedule a demo!
—Charles Bodner is a Digital PR Coordinator at FullThrottle.