A/B test

You Need to A/B Test Your Calls to Action for Your Auto Dealership

Marketing involves two important factors: driving traffic to your website and getting that traffic to convert into leads. Traffic is essential to your website, but if you can’t get your traffic to convert, what exactly is the point of it? One of the most helpful ways to increase leads and profit is by conducting A/B […]
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updating your equity mining tool

Is it Time to Update Your Equity Mining Tool?

Equity mining is one of the most profitable tactics in the auto dealer’s arsenal, but when you’re bringing in the big guns are you sure they’re doing as much as you need them to? Data mining software has come a long way, but it can still be difficult to integrate with your CRM or make […]

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