automotive

streamline shopping

Streamline Your Online Shopping Experience by Opening in a New Tab

Nowadays, it seems that you can buy just about anything online. From something small like clothing to big purchases like new cars or even houses, if it’s for sale, it’s probably on the internet. Search engines are crucial to the online shopping process. You likely know exactly what you want, and adding specific filters to […]

Is Your Inventory Page Turning Away Customers?

The purpose of any commercial website is to entice customers by displaying the products that are for sale. Dealership websites are no different. The purpose of a dealership’s website is to display vehicle information for potential customers. This makes the inventory the most important part of a dealership’s website; but simply displaying inventory is not […]

SEO Questions You Were Too Afraid to Ask

12 SEO Questions You Were Too Afraid to Ask If you’re shopping around for an SEO agency, chances are you’re going to hear a lot of technical SEO terms during your search. Agencies want to show you their SEO expertise, and it’s easy for them to become a little jargony. At the end of a […]

What is Inbound Marketing and Why Do I Need It

A long time ago, dealerships relied on cold calls and paid ads to promote their services and products, but no longer. Now, with everyone relying on digital platforms for shopping needs and information, it’s time to get with the times and establish an online presence for your dealership. So how would your dealership go about […]

5 Email Marketing Workflows Your Competitors Hope You Won’t Use

If your auto dealership isn’t using email marketing workflows, the only people you’re helping are your competitors. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualifies leads, according to the Annuitas Group. Failing to develop and implement email marketing workflows could be preventing your sales team from reaching their goals. […]
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updating your equity mining tool

Is it Time to Update Your Equity Mining Tool?

Equity mining is one of the most profitable tactics in the auto dealer’s arsenal, but when you’re bringing in the big guns are you sure they’re doing as much as you need them to? Data mining software has come a long way, but it can still be difficult to integrate with your CRM or make […]

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