Buyer Personas

How to Create Buyer Personas for Your Auto Dealership

Marketing without buyer personas is like cooking without knowing who your guests are. Sure it can be done, but there’s no telling if anyone’s going to like it. Creating buyer personas for your auto dealership allows you to tailor content and other inbound marketing tactics to the specific concerns, behaviors, and needs of your ideal […]
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updating your equity mining tool

Is it Time to Update Your Equity Mining Tool?

Equity mining is one of the most profitable tactics in the auto dealer’s arsenal, but when you’re bringing in the big guns are you sure they’re doing as much as you need them to? Data mining software has come a long way, but it can still be difficult to integrate with your CRM or make […]

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