The internet is constantly evolving; it only makes sense that websites change along with it. In order to stay competitive, it is important that you keep your website up to speed. While keeping content fresh and tying in other platforms are important strategies of a modern day site, research shows visuals to be the determining factor when it comes to website performance success. According to a study conducted by Stanford University, 75% of people judge the credibility of a company based on the design of its website. In order to keep your website performing at the top of its game, here are a few tips on how to give your website a much needed facelift.
Start with Mobile
Your sites adaptability to mobile is key. Research shows that mobile now represents 65% of digital media time. As desktop becomes a secondary point of interaction for an increasing number of digital users, having a website that is not just mobile friendly, but mobile efficient will be your most important asset. Here are a few ways to improve your mobile site.
- Know what type of mobile experience you have: Responsive vs. Adaptive.
It is important to understand how your mobile experience is designed in order to maximize the visual experience of your viewers. If your site is responsive, the page and its content will adapt based upon the size of the screen. If your site is adaptive, each page is essentially created twice, once for desktop view and once for mobile; design is adjusted accordingly.
- Review Your Mobile Site
Once you understand the kind of mobile experience you are offering your viewers, conduct a mobile site audit. Make sure to note any page that does not adapt the way it should or could be redesigned to be more visually appealing.
- Code Smarter
Once you have completed a mobile site audit, take the information you have gained and make the necessary changes. Be proactive, not just reactive. When creating pages or adding images in the future, think through how they will appear on mobile and adjust accordingly.
Decreasing Your Loading Time
Nothing deters a visitor from a webpage faster than a lag time in the loading of a page. Research shows the average consumer spends fewer than fifteen seconds on a given webpage. People want information fast, if your site can’t deliver you lose viewers. Here are some quick tips on how to avoid lag time on your site:
- Compress your images
As sites become more visual, it is important to compress the images to keep your site up to speed. Use an online image compressor like: Compressor.io before uploading images to your site.
- Reconsider videos and slideshows
Reconsider adding multiple image slideshows or long videos to your site. These types of media can take a while to load or even time out unexpectedly. Consider other visual options to draw your audience in.
There is nothing worse for a viewer than a cluttered site that lacks a clear message and direction. If your site confuses more than it informs, your viewers will move elsewhere. Here are some ways you can simplify:
- Condense Your Navigation
Take a hard look at the items in your navigation. Make a list of the most important information you would like to direct viewers to. Condense any information that is redundant. Keep the title of the items in your navigation as abbreviated as possible. Try to keep navigational titles from one to three words. For example, “New Inventory” instead of “New Vehicles at Our Dealership” or “About” instead of “Learn More About Our Dealership”
- Rework your homepage
Take a good hard look at the homepage of your site. Determine what is the most important information for your viewer, and design around that. Remember to keep it simple. Modern web design focuses on simplicity and directness.
For more information about how to give your site the ultimate facelift, click here to download our free ebook on responsive design.
-Alyson Stephan is a Website Compliance Manager and Web Merchandiser at FullThrottle