According to Google, more customers search on their mobile device than on their computers. That means your customers are more likely to be browsing your website when they’re on-the-go, than when they’re at home or in the office. While many web designers are creating the mobile version of their website as an afterthought, the team at FullThrottle designs for mobile first and you should too.
Why Design for Mobile Use First?
According to an article from MobiForge, 37% of all website visits in 2015 came from a mobile web browser. If you combine that knowledge with the fact that 25% of U.S. mobile web users only use the internet and that there are 1.2 billion mobile web users around the world, you can see the importance of that often set-aside approach to web design.
What exactly does it mean to take a mobile first approach to web design and how can it help your business thrive?
What is a Mobile First Approach?
Traditionally, the desktop version of your website is designed first with the mobile site being an after-thought. The problem with that approach is that a huge portion of website visitors are using mobile devices to learn about your business and aren’t getting the website experience they need on their mobile device. If they can’t find the information they need quickly, they’ll leave the site and won’t come back.
Think about how many times you left a website because it didn’t load fast enough or you had to zoom with your fingers just to be able to read the text or items were overlapping. It’s as if that company shoved their desktop-sized website into a mobile-sized screen and called it a day. That doesn’t work.
When you’ve designed your website with the intent of catching the attention of those mobile users, you’re able to deliver a better website experience overall.
Creating a streamlined look for your mobile website is the best approach because it gives your user exactly what they’re looking for—in an easily digestible snapshot—on their 4-inch screen.
But What About My Regular Website?
Using a Mobile First Approach doesn’t mean that you throw away your traditional website. It just means that certain things can live there that shouldn’t live on your mobile site. Here’s a real-world example that shows the purpose of this approach:
Mobile Site Downsized from Traditional Website
A new car buyer is at your competitor’s showroom and wants to see if your dealership has a better price. But they can’t get to that page because they have to zoom in on your task bar to get to it, after closing the “Sign Up Now” pop-up for your latest deal. After accidentally navigating to a “Help” page, they give up and take the deal your competitor is offering.
Mobile First Approach
A new car buyer visits your website to check a price while standing in your competitor’s showroom. They realize your dealership is offering a better price so they fill out a form to schedule a test drive and in one click are on their way to finding the right vehicle.
Make Your Website Mobile First Today
At Full Throttle, we take into account the whole user experience. We combine that with our knowledge of your needs and give you a website that is both functional and productive. Learn more about how our performance marketing platform can improve your website function with our free guide, 4 Questions to Ask Before Choosing a Website Platform.
-Ashley is an Inbound Copywriter here at FullThrottle