Calls to action

You Need to A/B Test Your Calls to Action for Your Auto Dealership

Marketing involves two important factors: driving traffic to your website and getting that traffic to convert into leads. Traffic is essential to your website, but if you can’t get your traffic to convert, what exactly is the point of it? One of the most helpful ways to increase leads and profit is by conducting A/B […]

Boost Your Dealership’s Conversions with Five Call to Action Tweaks

In internet marketing, conversions are an important metric for measuring your website’s user engagement. Conversions occur when visitors click on a call to action (CTA) that tells them what to do next, whether it’s downloading coupons or scheduling a test drive. The stronger a call to action, the more conversions it can generate for your […]
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HTTPS secure websites

The Power of HTTPS and How to Harness It to Grow Your Business

In the aftermath of the many security breaches over the past few years, secure websites are more important than ever before. Now, with a new Google policy on secure sites, it’s essential for business owners to harness the power of HTTPS. It’s safe to say that businesses that use non-secure sites are no longer in […]

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