Communication is key to making any sale. But, more channels to reach prospects in and departments juggling paper, email, and in-person conversations makes keeping track of contacts, let alone growing sales, an uphill battle for dealerships.
FullThrottle saw the opportunity to help dealerships get organized and get selling with a streamlined, easy-button approach to managing these multiple points of contact.
Introducing FullThrottle Automated Marketing Suite: A dealership’s one tool for supercharged sales. Organizing and actively updating your dealership’s database, sending automated lifecycle emails, and finally linking service-only customers to sales with personalized offers… it’s your live, in-the-field integrated tool for smarter selling, prospecting, and customer retention.
Marketing Suite uses advanced technology to clean and organize your customer database, actively categorizing entries based on vehicle information, equity or remaining term position, financing type, and more. Your sales team can quickly search and filter detailed customer records to identify prospects, generate work lists, and create profitable opportunities.
FullThrottle’s automated marketing technology processes customer and vehicle data to generate customized upgrade proposals and buy-back offers. Personalized emails sent at key points in the relationship, including birthdays and vehicle purchase anniversaries, are designed to keep your dealership top-of-mind and connected with your customers. And your team doesn’t even have to lift a finger.
The FullThrottle Marketing Suite isn’t meant to override the technology you use for sales and customer communications. It helps you get the most out of all your tools by automatically migrating data to one place. Some of these technologies include:
In addition to data from your integrated technology and tools, changes to your vehicle inventory update lightning fast in Marketing Suite.
Is a service customer destined only to be a service customer? It’s an age-old question for dealerships that Marketing Suite cracked wide open. With features and functionality specifically designed with service-only customers in mind, Marketing Suite helps dealerships identify and professionally act on service-to-sales conversion opportunities.
With live access to your inventory, incentives, and customer vehicle information, building an upgrade for a customer in Marketing Suite is easy. Personalized equity gets rolled into each customizable offer, while costs are broken out to highlight how much money the prospect can save in a new vehicle compared to what they’re paying now. These persuasive info sheets can be presented to a prospect in the service drive or showroom and easily texted, emailed, or printed by sales reps in a single click.
With Marketing Suite, customers receive their own private consumer portal, providing a personalized equity-based lens for inventory vehicles and potential payments. Live notifications of consumer web portal activity are instantly populated in Marketing Suite’s dealer portal, allowing you to see when customers favorite pages or use various tools including:
Designed and developed by Stream’s experienced automotive technology team, the FullThrottle Marketing Suite is a best-in-class platform that sets its users up for success. Through our experienced programming approach and feedback from end users, Marketing Suite operates from an ever-evolving, innovative platform that delivers enhanced features, advanced functionality, and results-driven communications. FullThrottle products are supported by Stream’s in-depth User Success Training and timely product support team.
Get the most out of Automated Marketing Suite with FullThrottle Performance Websites—a mobile-first automotive web platform that provides an intuitive online experience for your prospective and returning customers.